august 10, 2018

How to style the Summer-18 collection

This June, iDeal Of Sweden released the Summer 18 collection consisting of five colorful cases that really makes us think of summer, sun, and vacation. The collection is inspired by some of this season’s hottest trends and is dominated by exotic fruits and wonderful flower prints. August is already here, but there are still some summer left to enjoy! We show you how to best style the cases to look your best during the late summer days!

Exotic fruits such as pineapples and watermelons decorate the cases “Pineapple Bonanza” and “One In A Melon” and have become popular prints lately, as they have been seen a lot in both fashion and interior, especially during the summer. With their playful shapes and lovely colors, it’s not hard to understand why they have become such favorites!

Pick up the bright red color from the watermelons in “One In A Melon” and match with a dress and a pair of sandals in the same shade. Another tip is to focus on the background of the case, which consists of a beautiful yellow color, and match the outfit with clothes in the same yellow to let the red watermelons and green leaves in the case pop!

A yellow colored dress is also perfect to match with “Pineapple Bonanza” to capture the color of the pineapples. For a softer look, a classic white dress matches the background of the case well, and also emphasizes your tan! For that little extra, a tip is to match a white outfit with a pair of colorful shoes. In this case, we have chosen a yellow shade that can also be found in the case. A nice sun hat on top is the perfect way to complete the vacation look with and works just as well for “One In A Melon” as for “Pineapple Bonanza”.

Red Dress – Kimoi, Red Shoes – H&M, Phone Cases – iDeal Of Sweden, Yellow Dress – Moss Copenhagen, Hat – Pieces, White Dress – Miss Selfridge, Heels – Nelly


The floral trend is strong every summer and 2018 is no exception. This is something that is really shown in the Summer 18 collection where three of the cases is decorated with beautiful floral prints.

The case “Statement Florals” consists of a bright red background with a front where a pink and blue floral pattern plays the lead. To let the case and the flowers stand out, it’s nice to style with a monochrome look in the same red color. Add an accessory in the same shade for some extra style points!

To mismatch pink and red is something that has become very popular in the last couple of years and is also shown in “Statement Florals”. For the trendy one, it’s therefore cool to style the red case with a pink outfit to highlight the pink peonies the case. A pink outfit also fits great for “Vintage Tulips” to capture the beautiful dusty pink color that dominated the case. Here we have chosen a dress in a simple design with a floral pattern and an updated version of the classic jeans jacket in a beautiful pink color.

«Flower Meadow» is the case that with its white background and flowers in yellow, red and blue colors remind us strongly of the Swedish summer. We would match the case with a cute summer dress in white and a matching floral pattern. Pick up one of the colors in the case with accessories in the same shade for an extra touch. Here we have chosen to highlight the yellow flowers with a pair of shoes and a hair band in matching yellow shades for a perfect look the last days of summer!

Top – New Look, Skirt – Anna Field, Earrings – Mango, Phone Cases – iDeal Of Sweden, Pink Dress – Nelly, Jeans Jacket – Miss Guided, White Dress – Molly Bracken, Hair Band – Nelly, Shoes – NA-KD

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