Atelier, for now and for always

Meet the newest pieces of the Spring Summer ‘21 collection

Spring Summer ‘21 is all about embracing the change of seasons as we look forward to the brighter days awaiting us ahead. As part of the collection, IDEAL OF SWEDEN presents the new atelier products; staple Croco pieces handcrafted from vegan leather, designed for the now and for the always.

This mindset of seizing new beginnings is interpreted through each design, with the radiant, delicate colour palette representing sunkissed daydreams, the novelty of Spring, and the chance to start anew. Taking it back to the drawing boards, the Stockholm atelier paid meticulous attention to detail with these pieces, inspired by the immense impact that one can create from adjusting the smaller, more precise things in life. A symbol of concrete change.

Featuring in this Atelier range are of course the signature IDEAL OF SWEDEN accessories, including Phone cases, Magnetic Card-Holders and AirPods cases, each of which are available in the most desirable shades that evoke those Spring feelings: Lemon Croco, Mint Croco and Rose Croco. New to the Spring Summer ‘21 collection are the silver accents on selected designs to complement the minty shade of Croco; it’s all in the details.

Bringing that warm summer feel with accessories that are bright, breezy, and nothing short of a dream, is the exciting continuation of IDEAL OF SWEDEN’s newest line of products: bags. The Olivia Crossbody Bag, this line’s midi bag, is an irresistibly playful design with a fun belt-like strap, giving the piece complete versatile wearability. The mini bags, Grace Mini AirPods Bag and Maya Wallet Mini Bag are the sweetest little accessories that will fast become a staple for any outing, perfect for holding your most precious items (yes, your favourite lip balm counts as a precious item). Last in the lineup is the Ella Phone Pouch - a compelling yet minimalist dual-tone design that has an effortless feel of modern allure. What's more is that each of these are interchangeable with the Cream Beige Croco Straps and Ideal Webbing Straps, giving the designs that timeless edge and adaptability to the wearer’s individual style.

As ever with IDEAL OF SWEDEN products, they are designed with versatility and practicality alongside exquisite craftsmanship to produce pieces that can be featured in any and every occasion, whether it's wearing your Olivia Bag crossbody, attaching your AirPods Bag to it, or even mixing up your straps to tailor it to each look. All the styling opportunities are yours for the taking. The beauty of these designs is in their harmonious colour palette, stunning Croco texture, and charming little details. They can bring an outfit together in a celebration of fashion, affirming the design team’s philosophy that the pieces are for now and for always.