Another year. Another spring. Another opportunity to start anew. IDEAL OF SWEDEN’s Spring Summer ‘21 collection is a celebration of Spring in its truest, simplest form. The collection offers an extensive range of timeless pieces, including classic printed designs, an atelier assortment of handcrafted vegan leather products, and a new Unity collection: an ensemble focusing on sophistication, function and versatility. With signature, airy colourways and all-new designs, Spring Summer ‘21 embraces the long-lasting light of the summery months, and at its core is an embodiment of the brand’s native Scandinavian heritage.
“Spring Summer ’21 truly captures the zest of new beginnings as we face a global era of change. Remaining true to our design philosophy of contemporary leading-edge style whilst bearing no limits to our creative horizons has rendered into SS21 becoming one of our most exciting collections to date.”
- Joachim Lindström & Filip Ummer, Co-Founders
The Stockholm design team drew inspiration from the hope that the new season brings. There are brighter days ahead, not only in the sense of Spring, sunshine and warmth but also that of the light at the end of the tunnel which is drawing ever closer. This sense of eternal optimism is translated into each new design and is what shapes the Spring Summer ‘21 collection. Delicate, organic, and beautifully detailed, this season’s craftsmanship is a true testament to the brand.
