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februar 28, 2019

The Bianca effect

Bianca loves that her collaboration with iDeal of Sweden is easy-going and uncomplicated. “We always have a good vibe and time together, which...

februar 15, 2019


This season has it all: powerful pastels, animal prints and lavish luxe. Inspired by our style hero Donna Romina, we have collected the...

februar 14, 2019

A closer look

FILIPPA HÄGG AT STOCKHOLM FASHION WEEK Stockholm Fashion Week may already be over, but Filippa Hägg’s iconic look à la Jacky Kennedy still...

februar 8, 2019

A night to remember

Inside our exclusive event with Donna Romina   When Donna Romina and iDeal of Sweden invite for dinner, you are sure to expect...

februar 4, 2019

The Danish Way

Scandi-cool and Danish finesse, Copenhagen is in the lead for the perfect blend of playful prints and edgy minimalism. This week, the city...

februar 1, 2019

Introducing: Donna Romina x iDeal Of Sweden

iDeal Of Sweden proudly presents our next design collaboration with Romina Meier.   Better known as @DonnaRomina, the German influencer has made herself...

januar 25, 2019

Hannalicious x iDeal – Styled by Influencers

Hannalicious’ second collection for iDeal Of Sweden went live two weeks ago, and the designs have been showing up in our influencers’ feeds...

januar 23, 2019

iDeal Of Sweden x Berlin Fashion Week

Berlin Fashion Week took place on January 15th-18th. Several amazing designers showcased upcoming fashion trends for the A/W ‘19 season. iDeal Of Sweden...

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