Magazine


16 november 2018

Party Season Heroes

November may be one of the darkest months of the year and can feel quite gray and gloomy from time to time, especially...

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november 9, 2018

Hannalicious x iDeal Of Sweden Re-Run

Hannalicious’ glamorous collection for iDeal Of Sweden was released back in May, and the items sold out in an instant. The collection was...

november 2, 2018

Janni x iDeal Party Brunch & iDeal Power Women

Janni x iDeal Party Brunch Monaco vibes, samba dancers and mojitos! On Saturday, we celebrated the launch of Janni Olsson Delér’s iDeal Of...

oktober 26, 2018

NEW IN: Janni Olsson Delér x iDeal Of Sweden

Fashion, design and lifestyle blogger Janni Olsson Delér is one of Sweden’s most recognized influencers with more than 1 million Instagram followers. iDeal...

oktober 19, 2018

Mix and match – The iDeal Concept

The iDeal Concept is based on the ability to mix and match our products in an easy way. Therefore, we have developed a...

oktober 12, 2018

AW18 influencer style

Warm, knitted sweaters, basic black and white and focus on the details. We took a deep-dive into our influencers Instagram feeds to see...

oktober 8, 2018

iDeal Of Sweden on tour

During the last week of September, we were out on a tour around Europe where we hosted events for 30 influencers in each...

oktober 5, 2018

Introducing: The Masculine Collection

When iDeal Of Sweden’s journey started five years ago, the customers consisted mostly of men. Along the road, however, this was changed and...

september 28, 2018

Velvet Dreams

Velvet is the fabric that begins to become a rule rather than an exception in the same time as the leaves are changing...

september 21, 2018

Introducing: Fashion Bracelets

As previously mentioned, several new product categories are being added to the iDeal Of Sweden selection this fall, and next up we would...

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