august 3, 2018

iDeal Of Sweden x Helsinki & Copenhagen Fashion Week

Berlin, Helsinki, and Copenhagen – iDeal Of Sweden continue to be seen on Fashion Weeks all around Europe.

As mentioned before, we were in place during Berlin Fashion Week in early July, where our products were featured on Irene Luft’s show. Last week, Helsinki Fashion Week took place where iDeal was one of the partners and next week it’s time for Copenhagen.

Helsinki Fashion Week took place between the 20th-25th of July and is the first Fashion Week to focus 100% on sustainability and innovation. Instead of focusing on local talents, they choose to highlight sustainable designers from around the world. During last week’s events, 30 designers showed their collections for the SS19 season and attracted fashionable visitors from all around the world, the majority from Northern Europe, Asia, America, and Russia.

IDeal Of Sweden partnered up with Helsinki Fashion Week and, among other things, sponsored goodie bags showed products in the showroom, lent out cases during the shows and had power banks to borrow backstage. We also had some of our Finnish influencers in place during the event.

Nina Perälä, project manager of Helsinki Fashion Week, says that iDeal’s products were appreciated and that the visitors loved our designs!

Next week it’s, as mentioned, time for Copenhagen Fashion Week that will take place during the 7th-10th of August. Copenhagen Fashion Week is the largest one in the Nordic Region and has thousands of visitors every year. Here, designers such as By Malene Birger, Ganni and Rodebjer show up the coming season’s trends.

iDeal of Sweden will be participating and sponsor VIP goodie bags, as well as be seen in an article on Copenhagen Fashion Week’s website.

We’re so proud to get to be a part of Helsinki and Copenhagen Fashion Week!



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