januar 23, 2019

iDeal Of Sweden x Berlin Fashion Week


Berlin Fashion Week took place on January 15th-18th. Several amazing designers showcased upcoming fashion trends for the A/W ‘19 season. iDeal Of Sweden collaborated with one of Germany’s most well-known designers – Dawid Tomaszewski. The award-winning designer also celebrated his 10-year anniversary during Fashion Week.

On the 15th and 16th of January, Dawid Tomaszewski joined Flaconi Store to organize a styling lounge where influencers, press, and VIPs were invited to get styled and borrow clothes from the designer for the show. Influencers such as @designschungel, @zoepastelle, and @masha joined the pre-show styling party.

As for the show, Dawid Tomaszewski designed our popular Wristlets and Mayfair Clutches with Swarovski stones, which some of the models wore on the catwalk. Afterward, these accessories were given away to fashion influencers, including @masha, @designschungel, @jackstrifty, and @zoepastelle. Some were also saved to be given away to some of our loyal followers!

During the January 16th show, we saw a beautiful array of colorful pieces featuring glittering details and luxurious materials. Dawid’s spectacular collection, called “Color Screens,” was perfectly paired with our exclusive products. Along with Dawid and designer Marina Hoermanseder, we hosted a pop-up shop where we showcased our products.

Many thanks to Dawid Tomaszewski for this amazing opportunity!

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